This is a Mcdonalds
print advertisement last year 2015. The slogan use in the ad is “Beat the Heat
May Weather”. It’s the way to promote their desserts that can ease people who
are suffering in the heat of May weather in the Philippines. May is known for the
peak of summer season here in the Philippines. But this print advertisement has
another meaning and that is supporting Manny Pacquio in his most awaited fight
in the century versus Mayweather. The other meaning of this ad is to beat may
weather in the most awaited fight.
Based on my
understanding, this advertisement is brilliant because it arouses interest because
of the good word choice. It’s like heating two birds in one stone because it
promotes their product by telling the people that if they try the desserts of
McDonalds they can feel freshness over the heat and second is showing their
support for Manny Pacquio on his fight Last May 2015. The advertising technique
use in this ad are Logical Appeal because the slogan says beat the may weather,
it means that if you it the product it will ease the heat people feel. For thinking
the other meaning which is supporting Manny Pacquio, Name-Calling technique is
used because it attacks the opponent and it can damage the opponent. Lastly,
Water is Wet technique because it says something that is true of all brands of
cold desserts.
Overall, this print ad
is successful because it went viral in different social media, it published in
the right time and also supporting a popular person is a way of attracting more
customers.
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