Sprite - "I Love You, Piolo"

            The commercial is about a young school girl played by Toni Gonzaga and when she saw the celebrity hunk played by Piolo Pascaul in a school fair. She shouted “I Love You, Piolo” promoting her love for the celebrity hunk. This commercial went viral especially the “I love You, Piolo” line.

            This commercial is successfully attracting many consumers. The two main characters in the commercial convey what they want to give to the people. What I notice in the commercial is that the scene is only focus on one place compare to the other commercial. The story is very simple but the part that’s make it sell in market is that when Toni Gonzaga shouted “I Love You, Piolo”. That time Piolo Pascual is already a celebrity hunk that all girls are going to scream when they saw him. When watching this commercial. It’s very simple but what makes it interesting is the story that they want to convey to the people. But they make a trade mark in the advertising world because it went viral.

            Overall, when you compare it to the new commercial today this commercial don’t use many colors and what they do is they focus only on the green because it is the color of the bottle of the srpite. Lastly the simplicity of the commercial can catch attention of many people. 

Reference: https://www.youtube.com/watch?v=O9TwK4tFLCk