The
commercial is a minute and thirty seven seconds long and it published last 2008. The
product that advertises here is the Knorr cube seasoning. Knorr seasoning intended
to make foods more delicious and it adds flavor to the meal. The story of the commercial is to encourage
the kids to eat vegetables in order to have a healthy life. At first the
children is not fun eating vegetables but the mother cook a vegetable meal with
Knorr cube seasoning the children attract to the smell of the vegetable soup.
After they eat the vegetable soup, they realize that vegetable has a good taste
and the Knorr cube seasoning add the flavour to be more delicious vegetable
soup.
Based
on what I observe in the commercial, I determined that it’s an old advertisement
because of the quality of the video. It’s not high quality compare today’s
commercial I’ve seen. The setup of the video is more vivid that can easily
attract the children. About the story line, it all connected. When it’s started
you will already knew what they want to convey to the audience. Being the
children is the subject of this is very connected to eating vegetable because
many children’s are not eating this healthy food but they prefer to eat junk
foods. The product tell the parents that if they want to serve vegetable food
to their child who are not fun eating this kind of food, they need to use Knorr
cube seasoning to attract the children. Also, the most interesting thing that
use in the commercial is the song “Makulay and Buhay”. The lyric dictates what
they want to say to their audiences. The song is very catchy to everyone, even I
when I heard the song I sing it couple of times.
Overall,
this commercial are successfully convince the audiences what they want to express.
Using some good aspects like the vivid colors, the original song played, how
the story line connected to each other. If I’m not mistaken, the song that they
used in this commercial went viral because it’s captivating the mind and heart
of the audiences.
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