Friday, August 21, 2015

"Family Rubbing Alcohol. Di lang pampamilya, pang-sports pa!"





This product called Family Rubbing Alcohol. This commercial aired in 1990's featuring Sonny Padilla, an international boxing referee and the two customers which are the housewife and the doctor who bought the said brand of alcohol in the supermarket. This commercial was used in boxing matches because of the benefits of this products. 



Based on my opinion,This commercial is very entertaining because of the jingle and catchy tunes use that easy to sing along. This commercial is very straight forward because the referee said that this product is effective disinfectant and also said who is their customer here by having housewife and doctor as part of the commercial. The viewers consider this brand because it gives what are the benefits of this product to the lives of people. It uses different advertising techniques like the facts and figures because it says that the content of the isopropyl alcohol is high and proven by an organization that’s why this commercial use also an expert opinions.


Overall, this commercial always be stuck in the minds of TV viewers across the country because of the effectiveness of the actor that is very popular in the field of the boxing. It only says that this product is not only for family use but also it can use by sporty people because its effective disinfectant that can freshen the feeling of the player. Also, The catchy tagline use in the commercial. 



Reference: https://youtu.be/iQuTPEYg2ow


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