This is an old advertisement of coke.
They feature the famous trio in the Philippines namely Tito, Vic and Joey. The
advertising technique use here is the celebrity endorsement under the
testimonial technique. They use this to attract
more potential customer. It will be more appreciative and convincing to the
people.
Based on what I see, this commercial is
very old because it’s black and white. When you compare it to the new
generation commercial it will be left out.
Also it has a low quality video. In terms of promoting the product, they
have a brilliant idea to get and attract more customers by using celebrities. In
addition in the aspect of the commercial is the catch tune they use.
Overall, this TV commercial is successfully
produced and the concept is brilliant in the old times.
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