Kasama Ka - Coke Commercial

           This is one of local ad of coke that becomes popular. It features a young girl just sharing a Coke with everyone on the road while singing an uplifting song.  The location of the commercial was in the streets where everyone is busy, preoccupied, and in a hurry. The theme song of this commercial is entitled Kasama ka which was sung by Nikki Gil.

             This commercial is different from other commercial of coke through delivering the message they want to portray to the audience. If we heard or see a coke first thing that comes to our mind is happiness that always their if there is an occasion but in this commercial, Coke wants to say that they want to be part of our lives by giving us happiness. Coke will always be there for us through good and bad times.  They come up with a good idea that the delivering of the message was so clear. The lyrics of the song use in the commercial are direct to the point on what coke what to happen. Coke wants to bring happiness every day, they want to touch our lives by giving hope, love and happiness and they will never leave us.  Also, coke wants us to realize that even though we have so many things to do there is always happiness inside in our hearts and it will remain their forever. We just need to understand that happiness is unlimited.

          Overall, the concept was brilliant because it touches the heart of many people. There’s no discrimination happen because you can notice that Nikki give the coke to different people with different age and social classes. Coke tells us that if you know how to share you can achieve happiness. 

Coke Classic Philippine TV Ad 1979 with Tito, Vic & Joey

This is an old advertisement of coke. They feature the famous trio in the Philippines namely Tito, Vic and Joey. The advertising technique use here is the celebrity endorsement under the testimonial technique.  They use this to attract more potential customer. It will be more appreciative and convincing to the people.

Based on what I see, this commercial is very old because it’s black and white. When you compare it to the new generation commercial it will be left out.  Also it has a low quality video. In terms of promoting the product, they have a brilliant idea to get and attract more customers by using celebrities. In addition in the aspect of the commercial is the catch tune they use.

Overall, this TV commercial is successfully produced and the concept is brilliant in the old times. 

"Beat The MAY WEATHER!" (Print Advertisement)

This is a Mcdonalds print advertisement last year 2015. The slogan use in the ad is “Beat the Heat May Weather”. It’s the way to promote their desserts that can ease people who are suffering in the heat of May weather in the Philippines. May is known for the peak of summer season here in the Philippines. But this print advertisement has another meaning and that is supporting Manny Pacquio in his most awaited fight in the century versus Mayweather. The other meaning of this ad is to beat may weather in the most awaited fight.

Based on my understanding, this advertisement is brilliant because it arouses interest because of the good word choice. It’s like heating two birds in one stone because it promotes their product by telling the people that if they try the desserts of McDonalds they can feel freshness over the heat and second is showing their support for Manny Pacquio on his fight Last May 2015. The advertising technique use in this ad are Logical Appeal because the slogan says beat the may weather, it means that if you it the product it will ease the heat people feel. For thinking the other meaning which is supporting Manny Pacquio, Name-Calling technique is used because it attacks the opponent and it can damage the opponent. Lastly, Water is Wet technique because it says something that is true of all brands of cold desserts.

Overall, this print ad is successful because it went viral in different social media, it published in the right time and also supporting a popular person is a way of attracting more customers.

"Family Rubbing Alcohol. Di lang pampamilya, pang-sports pa!"

This product called Family Rubbing Alcohol. This commercial aired in 1990's featuring Sonny Padilla, an international boxing referee and the two customers which are the housewife and the doctor who bought the said brand of alcohol in the supermarket. This commercial was used in boxing matches because of the benefits of this products. 

Based on my opinion,This commercial is very entertaining because of the jingle and catchy tunes use that easy to sing along. This commercial is very straight forward because the referee said that this product is effective disinfectant and also said who is their customer here by having housewife and doctor as part of the commercial. The viewers consider this brand because it gives what are the benefits of this product to the lives of people. It uses different advertising techniques like the facts and figures because it says that the content of the isopropyl alcohol is high and proven by an organization that’s why this commercial use also an expert opinions.

Overall, this commercial always be stuck in the minds of TV viewers across the country because of the effectiveness of the actor that is very popular in the field of the boxing. It only says that this product is not only for family use but also it can use by sporty people because its effective disinfectant that can freshen the feeling of the player. Also, The catchy tagline use in the commercial. 

Reference: https://youtu.be/iQuTPEYg2ow

Sprite - "I Love You, Piolo"

            The commercial is about a young school girl played by Toni Gonzaga and when she saw the celebrity hunk played by Piolo Pascaul in a school fair. She shouted “I Love You, Piolo” promoting her love for the celebrity hunk. This commercial went viral especially the “I love You, Piolo” line.

            This commercial is successfully attracting many consumers. The two main characters in the commercial convey what they want to give to the people. What I notice in the commercial is that the scene is only focus on one place compare to the other commercial. The story is very simple but the part that’s make it sell in market is that when Toni Gonzaga shouted “I Love You, Piolo”. That time Piolo Pascual is already a celebrity hunk that all girls are going to scream when they saw him. When watching this commercial. It’s very simple but what makes it interesting is the story that they want to convey to the people. But they make a trade mark in the advertising world because it went viral.

            Overall, when you compare it to the new commercial today this commercial don’t use many colors and what they do is they focus only on the green because it is the color of the bottle of the srpite. Lastly the simplicity of the commercial can catch attention of many people. 

Reference: https://www.youtube.com/watch?v=O9TwK4tFLCk

The commercial is a minute and thirty seven seconds long and it published last 2008. The product that advertises here is the Knorr cube seasoning. Knorr seasoning intended to make foods more delicious and it adds flavor to the meal.  The story of the commercial is to encourage the kids to eat vegetables in order to have a healthy life. At first the children is not fun eating vegetables but the mother cook a vegetable meal with Knorr cube seasoning the children attract to the smell of the vegetable soup. After they eat the vegetable soup, they realize that vegetable has a good taste and the Knorr cube seasoning add the flavour to be more delicious vegetable soup.

Based on what I observe in the commercial, I determined that it’s an old advertisement because of the quality of the video. It’s not high quality compare today’s commercial I’ve seen. The setup of the video is more vivid that can easily attract the children. About the story line, it all connected. When it’s started you will already knew what they want to convey to the audience. Being the children is the subject of this is very connected to eating vegetable because many children’s are not eating this healthy food but they prefer to eat junk foods. The product tell the parents that if they want to serve vegetable food to their child who are not fun eating this kind of food, they need to use Knorr cube seasoning to attract the children. Also, the most interesting thing that use in the commercial is the song “Makulay and Buhay”. The lyric dictates what they want to say to their audiences. The song is very catchy to everyone, even I when I heard the song I sing it couple of times.

Overall, this commercial are successfully convince the audiences what they want to express. Using some good aspects like the vivid colors, the original song played, how the story line connected to each other. If I’m not mistaken, the song that they used in this commercial went viral because it’s captivating the mind and heart of the audiences. 

Reference: https://www.youtube.com/watch?v=ghm8MNI22aU

Oreo - Mondelez Philippines TV Commercial

 The commercial is about the Oreo a chocolate sandwich cookie, its a sandwich cookie with two chocolate wafers with a sweet cream filling in between. It a thirty second TV commercial. It values the relationship of the family being together.

The story of this commercial is about a mother watches her husband, daughter and son sitting in different places in their house and do their own stuff. She notice that they are together in their home but there’s no bond happening. While preparing for a snack, she looks to her family and think an idea that can bring her family together and happy. So she decided to open a pack of Oreo’s. She put it on a plate and brings it to the center of their living room table and her husband, daughter and son are excited to go to the to where they mother and their snack is located and carried them together. They eat the Oreo with smile in their face. Also, the song use in this commercial unfolds what they want to convey to the viewer. It’s all about being together.

The strategy use in this commercial is attacking the family oriented people in the Philippines which is very commendable because we all know that family is very important all the people. what also good in this video is that the song they use is very related on what message what they want to convey in the mind of people. The lyrics of the song is "All at home but really all alone. So let’s see what we can be, together you and me. So much better you see. We’re better together. Always better together. So much better you see. OREO, better together.”

The message of this commercial is that its not a way of having family quality time if they are all busy doing their own stuff. One family member need to think an action so that they have their quality time together. This what the Oreo product want to convey, that there are things that can put the family together like having their favorite snack and eat together. After watching this commercial, it open my mind that their are things that are happy to do with your love ones. 

Reference: https://www.youtube.com/watch?v=vJwrQfyFqKM