"Beat The MAY WEATHER!" (Print Advertisement)

This is a Mcdonalds print advertisement last year 2015. The slogan use in the ad is “Beat the Heat May Weather”. It’s the way to promote their desserts that can ease people who are suffering in the heat of May weather in the Philippines. May is known for the peak of summer season here in the Philippines. But this print advertisement has another meaning and that is supporting Manny Pacquio in his most awaited fight in the century versus Mayweather. The other meaning of this ad is to beat may weather in the most awaited fight.

Based on my understanding, this advertisement is brilliant because it arouses interest because of the good word choice. It’s like heating two birds in one stone because it promotes their product by telling the people that if they try the desserts of McDonalds they can feel freshness over the heat and second is showing their support for Manny Pacquio on his fight Last May 2015. The advertising technique use in this ad are Logical Appeal because the slogan says beat the may weather, it means that if you it the product it will ease the heat people feel. For thinking the other meaning which is supporting Manny Pacquio, Name-Calling technique is used because it attacks the opponent and it can damage the opponent. Lastly, Water is Wet technique because it says something that is true of all brands of cold desserts.

Overall, this print ad is successful because it went viral in different social media, it published in the right time and also supporting a popular person is a way of attracting more customers.

"Family Rubbing Alcohol. Di lang pampamilya, pang-sports pa!"

This product called Family Rubbing Alcohol. This commercial aired in 1990's featuring Sonny Padilla, an international boxing referee and the two customers which are the housewife and the doctor who bought the said brand of alcohol in the supermarket. This commercial was used in boxing matches because of the benefits of this products. 

Based on my opinion,This commercial is very entertaining because of the jingle and catchy tunes use that easy to sing along. This commercial is very straight forward because the referee said that this product is effective disinfectant and also said who is their customer here by having housewife and doctor as part of the commercial. The viewers consider this brand because it gives what are the benefits of this product to the lives of people. It uses different advertising techniques like the facts and figures because it says that the content of the isopropyl alcohol is high and proven by an organization that’s why this commercial use also an expert opinions.

Overall, this commercial always be stuck in the minds of TV viewers across the country because of the effectiveness of the actor that is very popular in the field of the boxing. It only says that this product is not only for family use but also it can use by sporty people because its effective disinfectant that can freshen the feeling of the player. Also, The catchy tagline use in the commercial. 

Reference: https://youtu.be/iQuTPEYg2ow

Sprite - "I Love You, Piolo"

            The commercial is about a young school girl played by Toni Gonzaga and when she saw the celebrity hunk played by Piolo Pascaul in a school fair. She shouted “I Love You, Piolo” promoting her love for the celebrity hunk. This commercial went viral especially the “I love You, Piolo” line.

            This commercial is successfully attracting many consumers. The two main characters in the commercial convey what they want to give to the people. What I notice in the commercial is that the scene is only focus on one place compare to the other commercial. The story is very simple but the part that’s make it sell in market is that when Toni Gonzaga shouted “I Love You, Piolo”. That time Piolo Pascual is already a celebrity hunk that all girls are going to scream when they saw him. When watching this commercial. It’s very simple but what makes it interesting is the story that they want to convey to the people. But they make a trade mark in the advertising world because it went viral.

            Overall, when you compare it to the new commercial today this commercial don’t use many colors and what they do is they focus only on the green because it is the color of the bottle of the srpite. Lastly the simplicity of the commercial can catch attention of many people. 

Reference: https://www.youtube.com/watch?v=O9TwK4tFLCk

The commercial is a minute and thirty seven seconds long and it published last 2008. The product that advertises here is the Knorr cube seasoning. Knorr seasoning intended to make foods more delicious and it adds flavor to the meal.  The story of the commercial is to encourage the kids to eat vegetables in order to have a healthy life. At first the children is not fun eating vegetables but the mother cook a vegetable meal with Knorr cube seasoning the children attract to the smell of the vegetable soup. After they eat the vegetable soup, they realize that vegetable has a good taste and the Knorr cube seasoning add the flavour to be more delicious vegetable soup.

Based on what I observe in the commercial, I determined that it’s an old advertisement because of the quality of the video. It’s not high quality compare today’s commercial I’ve seen. The setup of the video is more vivid that can easily attract the children. About the story line, it all connected. When it’s started you will already knew what they want to convey to the audience. Being the children is the subject of this is very connected to eating vegetable because many children’s are not eating this healthy food but they prefer to eat junk foods. The product tell the parents that if they want to serve vegetable food to their child who are not fun eating this kind of food, they need to use Knorr cube seasoning to attract the children. Also, the most interesting thing that use in the commercial is the song “Makulay and Buhay”. The lyric dictates what they want to say to their audiences. The song is very catchy to everyone, even I when I heard the song I sing it couple of times.

Overall, this commercial are successfully convince the audiences what they want to express. Using some good aspects like the vivid colors, the original song played, how the story line connected to each other. If I’m not mistaken, the song that they used in this commercial went viral because it’s captivating the mind and heart of the audiences. 

Reference: https://www.youtube.com/watch?v=ghm8MNI22aU