Kasama Ka - Coke Commercial

           This is one of local ad of coke that becomes popular. It features a young girl just sharing a Coke with everyone on the road while singing an uplifting song.  The location of the commercial was in the streets where everyone is busy, preoccupied, and in a hurry. The theme song of this commercial is entitled Kasama ka which was sung by Nikki Gil.

             This commercial is different from other commercial of coke through delivering the message they want to portray to the audience. If we heard or see a coke first thing that comes to our mind is happiness that always their if there is an occasion but in this commercial, Coke wants to say that they want to be part of our lives by giving us happiness. Coke will always be there for us through good and bad times.  They come up with a good idea that the delivering of the message was so clear. The lyrics of the song use in the commercial are direct to the point on what coke what to happen. Coke wants to bring happiness every day, they want to touch our lives by giving hope, love and happiness and they will never leave us.  Also, coke wants us to realize that even though we have so many things to do there is always happiness inside in our hearts and it will remain their forever. We just need to understand that happiness is unlimited.

          Overall, the concept was brilliant because it touches the heart of many people. There’s no discrimination happen because you can notice that Nikki give the coke to different people with different age and social classes. Coke tells us that if you know how to share you can achieve happiness. 

Coke Classic Philippine TV Ad 1979 with Tito, Vic & Joey

This is an old advertisement of coke. They feature the famous trio in the Philippines namely Tito, Vic and Joey. The advertising technique use here is the celebrity endorsement under the testimonial technique.  They use this to attract more potential customer. It will be more appreciative and convincing to the people.

Based on what I see, this commercial is very old because it’s black and white. When you compare it to the new generation commercial it will be left out.  Also it has a low quality video. In terms of promoting the product, they have a brilliant idea to get and attract more customers by using celebrities. In addition in the aspect of the commercial is the catch tune they use.

Overall, this TV commercial is successfully produced and the concept is brilliant in the old times.